HAVE IT ALL / BRANDING / ANNAPOLIS VALLEY
Picture a process that started with a Creative Brief (of course), followed by 3 or 4 day-long impromptu research visits, a dozen interviews with locals, 3 community engagement sessions, discussions with all combinations of client teams & board of directors & stakeholders. When you’re branding a place, you better damn well capture the flavour of that place. And I’m very proud of the easy-going tone and the versatile look of the Annapolis Valley branding. With such a large catchment area, and every single family fun/fine dining/outdoor adventure/sightseeing stop/reason to relax that you can possibly imagine, this place can truly say that they Have It All.