STRONG / WEBSITE DESIGN / BLACK BUSINESS INSTITUTE
The existing BBI website needed a refresh. That much couldn’t be denied. A lot of not-for-profits end up with an online presence that becomes clunky over time, with add-ons & plug-ins thrown into the mix that were never intended to be supported long-term.
I’ll copy & paste something important directly from our Creative Brief: After spending time on the new website, our visitors should feel like they’ve just sat down with a confident & experienced consultant, who’s there solely to encourage growth and common success. The new site should be inspiring, empowering, easy to navigate, and trustworthy. And, more than anything else? Our help is simply to obtain. (Wow, what a great brief).
Congrats on the new bbi.ca