100% EAST COAST / IDENTITY / EAST COAST MUSIC WEEK
In 2012, the East Coast Music Association (that’s long for ECMAs) were a not-for-profit client that had been passed unceremoniously around the Atlantic agencies for a long time. No one was giving them any effort, and, in turn, they weren’t getting the attention that they deserved. Enough of that. The ECMAs needed to be pumped up a bit, and they needed to ROCK. With a strong statement to build off of – 100% East Coast – we cranked the volume way, way up and let the attitude spill off the stage and onto all of Atlantic Canada. And boy, were we heard then.