DRINK A BOUQUET / INTEGRATED CAMPAIGN / SOBER ISLAND BREWING CO
Sober Island’s blonde ale is named “Marigold” because of its golden colour and its summery taste. It’s easy to spin flowery prose and poetic odes to such a pure craft beer, but that’s just not their brand’s tone.
So who is Sober Island? Well, they’re down-to-earth, unpretentious, and no-nonsense. So let’s combine the beautiful romance photography that’s so popular on social media with the straight-up good looks of our average consumer—and enjoy the silliness that spills forth. Cheers!