WHAT WINSTON DID / ADVERTISING / EASTLINK
The brief: we want a 30-second video talking about the 3 things that Home Automation tool “Winston” does best.
The idea: let’s do three 10-second videos, featuring one inanimate object apiece, talking about their life now that Winston is in it.
The result: Eastlink loved this approach so much that we made three more. We spread these videos across tv commercial breaks and cinema pre-roll sets, and kept them from becoming too ubiquitous or annoying. Oh, and our “calls about the product” KPI was smashed. Success.