WHERE THE STARS ALIGN / BRANDING / YARMOUTH & ACADIAN SHORES
In 2015, the Yarmouth & Acadian Shores Tourism Association needed a rebrand. A simple insight was uncovered: this is the place where stars align. The Nova Star ferry service lands there. Starfish are scattered along the beaches. Acadian culture is strong. It’s also a UNESCO-unique site for viewing the night sky. Not to mention: it’s not out of the ordinary for your visit to Yarmouth to go better than you’d planned, as if the fates were in your favour (ask me sometime and I’ll tell you my firsthand account of this—it really does happen!).