GET OUT THERE / SOCIAL MEDIA CAMPAIGN / SOBER ISLAND BREWING CO
In the Spring of 2020, the Nova Scotia Lockdown was lifted. Doors opened, and so did minds. Sober Island Brewing Co has always believed in outdoor adventure, and we leaned on the populace’s common desire: readiness to explore the wonderful world once again. Through over 30x Promoted Posts & Sponsored Stories, as well as QR-coded Decals & Table Tents (which opened a Google Maps page when scanned—the user is given turn-by-turn driving instructions, starting from whatever location that they happen to be at), we used our brand’s core value to speak to the hearts of our target audience while also showing off the natural highlights in the Sober Island neighbourhood. It was time to take in more of the amazing things that Nova Scotia is full of. All that was left to do was to Get Out There.