THE NORM / PRINT SERIES / O’REGAN’S KIA
Do you drive a Kia Soul? Do you know someone that does? Because it’s a certain kind of person that drives something so unique. And that person could be called anything but the norm. So, who IS the norm? I betcha that exploring that question a little bit, with a slightly warped sense of humour, is exactly what’ll make un-boring people smile, and put new Soul drivers in the driver’s seat of something super not-ordinary.
(Did you smile? Hey, maybe you’re a Soul driver yourself.)