GOOD CLEAN FUN / PRODUCT DESIGN / GETBETTER SOAP CO
PEI’s REACH Foundation exists to support youth, improving their mental well-being and building the platforms they need to reach their goals. And REACH Soaps exist(ed) to be an income stream to the foundation, available in gift shops all over the island. But in 2024, they wanted to give broader support, and that meant selling soap beyond PEI’s borders. Which, in turn, meant a dedicated overhaul to their market approach.
We started with a Creative Brief, followed by product naming & market positioning. That’s a big deal! Soon after that, we nailed our tone and our marketing strategy; all the while working toward our goal of packaging (12 SKUs in all), website design, and in-store signage. We checked every box, although all that you’re seeing here 👆 is the bar soaps’ packaging line.
So what can I tell you about GetBetter Soap? Every illustration is custom-made. Every description is hand-written. We believe that colour, optimism, and good vibes are an important part of every great day. We want to make you smile, even when it feels like it’s hard to do so. And we want to be an undeniable presence on any shelf that we take a seat on.
Have a great day, and support REACH Foundation by getting your soap on!