THE SPIN / LOGO / HALIFAX LAUNDRY CO
The newly christened Halifax Laundry Co was after a logo, and I’m always one to try and add a layer of meaning to everything that I do. Idk about you, but when I think of a laundromat, I think of spinning soapy portholes. It’s an old magic, but I made a bet with myself that I could do a new trick with it. THIS LOGO IS AN AMBIGRAM YOU GUYS (srsly, spin your device around and see—it’s 100% the same upside down as rightside up!) No design app has a “Spin Cycle” feature, so you’re looking at the result of a lot of experimentation—not only to get the typography right, but to keep the style and tone that my clients envisioned. In 💞 with this one!