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Fall of 2020: Sheet Harbour needed to launch their social media. We had none whatsoever, and we needed content for folks to relate to. Hence, we worked on a simple launch strategy for their two main channels (Instagram & Facebook) that included channel creation, organic content building, boosting and promotion, and finally, a handoff. For the months of August & September, I single-handedly managed the Instagram and Facebook pages for the Town of Sheet Harbour. Daily posts (sometimes multiple times a day) built a library of content, and a small online campaign was rolled out. We commented on the posts of others, and had conversations with those who commented on our own. We followed and liked, and were followed and liked in return.