WHATEVER YOU’RE INTO / PRINT SERIES / ROCKHEAD WINE & BEER MARKET
Let’s imagine that there’s a huge wine-selling entity named, oh, I don’t know, the NSLC. Let’s also imagine that you’re a small, single-location wine boutique named Rockhead.
They’re province-wide, you’re neighbourhood-friendly. They have every alcohol product on their shelves, and you have a more carefully considered collection. Their selling proposition is broad and bulk, yours is craft and curated. (This is a true story, btw)
Rockhead’s advantage? Consumers love your human tone, and enjoy a special shopping experience from time to time. Speak to their weird side, and you’re speaking directly to their happiness. And everyone loves a story with a happy ending.